Executive Summary

Executive Summary

In Singapore, many commuters fail to alight at their destination while they are taking the public transportation and this has affected their lives significantly.

84.7% of the respondents to a survey conducted by our team have had experience of missing their intended stops. Thus, the team has come up with this proposal to create a bus alarm application with diverse functions to further enhance the current ‘bus alarm’ applications that are available in the market.

Several benefits of the ‘Destination Alert’ includes effective time management, sharing of personal location and ease of access. Potential challenges that could be faced by the implementation of the application such as the generation of profit and patenting issues has also been carefully evaluated. Although there are certain concerns over the data consumption and size of the application, 77.5% of the survey respondents show their interest in the proposed solution.

The proposal concludes that the development and implementation of a ‘destination alarm’ application can help to reduce the probability of commuters missing their stops and better utilize their time.

Letter of Transmittal

29 October 2015

Mr Brad Blackstone

Senior Lecturer

Centre for Communication Skills

10 Dover Drive

Singapore 138683

  

Dear Mr. Blackstone,

RE: Proposal to create a destination alarm mobile application

This letter is to inform you of our acknowledgement and response to your letter of authorization. We are pleased to present you with the following proposal to improve the travelling experience of commuters in Singapore.

Many commuters fail to alight at their destination due to falling asleep on the buses or trains and ‘digital distractions’ such as smartphones. As a result, they have to spend a considerable amount of time and money to get back to their intended destination again. This causes frustrations amongst the commuters as they deem the additional amount of time and money spent unnecessary.

To reduce the probability of commuters missing their intended stop, my group proposes the development and implementation of a bus alarm mobile application. Firstly, the application serves as a reminder for users to alight promptly at their destinations. Secondly, the integration of “Google Maps”, “SGNextbus” and “Whatsapp-Send your location function” allows users to use one application instead of three to perform a specific task, which makes the application more appealing. Lastly, the application will be free of charge so that more users can download and use it.

We would like to thank you for taking the time to read through the proposal, and hope that you will take our proposal into consideration, thus improving the travelling experience of the commuters.

Yours Sincerely,

Huang Haiqing (Mr)

Team Leader

On Behalf of Team “Destination Alert!”

Personal Statement

Huang  Haiqing

As a student studying in the Singapore Institute of Technology (SIT), I notice that my course mates are perpetually late for lectures and tutorial classes as they fail to disembark at the correct bus or train stop nearby SIT. Therefore, I would like to come up with possible solutions to mitigate this issue, thus improving the university experience of my fellow schoolmates.